Cookie policy

1. The website https://mcmedcross.com, hereinafter referred to as ‘the Website’ for brevity is administered by ‘MEDICAL CENTRE MEDCROSS’ Ltd, registered in the Commercial Register and the Register of Non-Profit Organisations of the Republic of Bulgaria under UIC 203286904, with its registered office and business address at: Sofia, postcode 1700, Studentski district, Studentski Grad residential area, Block 7A, Floor 2, Flat 20, Sofia, postcode 1700, Studentski district, Studentski Grad residential area, Block 7A, Floor 2, Flat 20, correspondence address: MC – Stara Planina, 8 Stara Planina Street, Sofia, tel. +359 882 112 083, email address: mcmedcross@gmail.com; MC – Zaychar, Sofia, 134 Zaychar Street, tel. +359 882 112 083, email address: mcmedcross@gmail.com, hereinafter referred to as ‘the Administrator’.

2. This Cookie Policy sets out the rules and conditions under which personal data is processed using automated means and digital tracking technologies that enable information to be stored on the end devices of website users whilst they are visiting and navigating the website.

3. This Cookie Policy forms an integral part of the Privacy Policy applicable to the use of the website. We advise users of the website to read both documents carefully, as they contain essential information regarding the processing of personal data and the legal rights of website users under the General Data Protection Regulation.

4. Cookies are small text files that are stored on the end-user’s device (computer, smartphone or other mobile device) used to visit websites. Cookies enable websites to recognise users’ devices and their preferences, and also help to improve the overall online experience for users.

5. Cookies enable users’ actions and preferences to be stored for a certain period of time. On a subsequent visit to the website, the browser sends the information contained in these cookies back to the server, so that it does not need to be entered each time the user visits the website or navigates from one page to another.

6. When a user visits the website https://mcmedcross.com the browser sends information about the user (known as system data), depending on the settings the user has configured. System data may include the computer’s Internet Protocol (IP) address, browser type, browser version, the sections of the website visited, the time and date of the visit, the time spent on the website and its individual sections, and other statistical data.

7. Cookies do not, in themselves, require the provision of personal information for their use. Cookies do not normally identify users personally. The data collected through the use of cookies may only be used to facilitate certain functions for users whilst navigating the website or to provide an experience tailored to their preferences. In principle, this data is encrypted in a way that significantly reduces the risk of unauthorised access to it.

8. On their first visit from a specific IP address, users will be asked to give their consent to the use of cookies.

9. We mainly use first-party cookies rather than third-party cookies. First-party cookies ensure the website functions properly, store visitors’ preferences and collect analytical data.

10. Strictly necessary cookies. These are essential and enable our website to function, supporting basic functions such as navigating between pages and maintaining the security of our services. The website cannot function properly without them; they are activated automatically and cannot be disabled. Therefore, in accordance with applicable European legislation, we merely inform users about these cookies and do not require consent for their use. These cookies do not store any personal data. We use the following types of strictly necessary cookies:

11. Functional cookies. These cookies enable the website to remember information about user preferences and to customise the way the website appears, for example, sharing the website’s content on social media, collecting feedback and other third-party features. If you opt out of these cookies, you may not have full access to the website’s features. We do not currently use functional cookies.

12. Analytical cookies. These cookies provide statistical information about visits to our website and website traffic; they help us to measure the effectiveness of our services and to improve the website. They also help us to understand which internal pages are visited most or least frequently and to analyse how users interact with the website as anonymous users. These cookies collect data in a way that does not allow users to be directly identified. This data is not shared with third parties and is not used for any other purposes. Blocking analytics cookies may result in poor-quality visual content and slow website performance. We use the following analytics cookies:

13. Advertising cookies. These cookies collect information over time about users’ online activity on the website and other online services, in order to make online adverts more relevant and effective for users. They also perform functions such as preventing the same advert from appearing repeatedly and ensuring that adverts are displayed correctly. These cookies are also used to provide visitors with personalised adverts based on the pages they have previously visited, as well as to analyse the effectiveness of advertising campaigns. We use the following advertising cookies:

14. Uncategorised cookies. We also use cookies that are not currently categorised.

15. This website uses external services that employ third-party cookies. These cookies are designed to collect information about your online behaviour, such as your browsing preferences, your interests and your interactions with the website. External service providers may use this information to deliver personalised adverts or to analyse traffic. External service providers apply their own terms and conditions regarding the use of cookies, over which we have no control. We therefore advise you to familiarise yourself in detail with the information regarding the cookies used by these third-party providers. If you wish to block or manage third-party cookies, please consult the privacy policy of the relevant service provider or your browser settings.

16. We use Google Analytics, a service that uses cookies to analyse web traffic. We process the information collected by these cookies relating to visits to our website, which may include location data, users’ IP addresses, ‘clicks’ to, through and from our website (including date and time), and so on. This information is stored by Google, and Google may pass it on to third parties if required by law. For further information, please see Google’s Terms and Conditions and Privacy Policy. We advise you to check Google’s website periodically for changes and updates to these terms and to the information collected via Google Analytics. You may opt out of these cookies at any time without this affecting your ability to visit our website.

17. We use Facebook Pixel, a tool provided by Meta Platforms, Inc., USA, for the purposes of analysing, optimising and monetising the page. Facebook Pixel enables us to track users’ actions after they have viewed or clicked on a Facebook advert we have published and have shown an interest in visiting our website and/or Facebook page. This tool enables us to track the effectiveness of Facebook adverts and to collect data for statistical purposes. The data collected in this way is anonymous. We do not receive any information about users. However, the data is stored and processed by Facebook in such a way that it can be linked to the relevant user profile, and Facebook may use the information for its own advertising purposes. For further information, please refer to Meta’s policies regarding the functioning of the Facebook Pixel and the display of adverts on Facebook.

18. Meta Business Suite/Ads Manager is a platform that allows us to manage all our marketing and advertising activities on Facebook and Instagram. It brings together tools that help us connect with users across all apps, making it easier to view notifications and reply quickly to messages. Using this tool, we create or schedule posts, stories and adverts, and obtain analytics to optimise the content on our website.

19. Users can manage cookies via a function button located in the bottom left-hand corner of the homepage of our website. Users can accept all cookies used, or refuse the use of cookies, as well as give their consent to save their cookie preferences.

20. If users accept all cookies, they consent to the use of all cookies. If users select the cookie settings button, they will be able to make their own choices regarding the activation of cookies by selecting which cookies to allow. By selecting the option to refuse all cookies, users can refuse the activation of all cookies on our website, with the exception of strictly necessary cookies, which cannot be disabled. Blocking certain cookies in your browser may result in limited functionality of some of the services provided via the website.

21. As well as disabling cookies via the website, users can control the use of cookies by adjusting their browser settings. Most browsers are configured to accept, control or potentially disable cookies. The links below provide instructions on how to manage cookies in some of the most commonly used browsers:

IE: https://windows.microsoft.com/en-gb/windows7/block-enable-or-allow-cookies
Chrome: https://support.google.com/chrome/answer/95647?hl=en&hlrm=fr&hlrm=en
Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences

You can find more information about how cookies are used on the internet here: www.aboutcookies.org.

MC Medcross Ltd reserves the right, at its discretion, to amend and supplement these Terms and Conditions for the Use of Cookies. Should these Terms and Conditions be amended, the amended version will take effect in relation to you and your data from the date of the amendment as expressly stated.

This Cookie Policy is current as at 21.03.2025.